Loss Aversion in Post-Sale Purchases of Consumer Products and their Substitutes
نویسندگان
چکیده
منابع مشابه
Competition under Consumer Loss Aversion ∗
We address the effect of contextual consumer loss aversion on firm strategy in imperfect competition. Consumers are fully informed about match value and price at the moment of purchase. However, some consumers are initially uninformed about their tastes and form a reference point consisting of an expected match—value and price distribution, while others are perfectly informed all the time. We s...
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ژورنال
عنوان ژورنال: American Economic Review
سال: 2015
ISSN: 0002-8282
DOI: 10.1257/aer.p20151037